In which digital channels does your business actively operate? What grade do you give to your brand’s online presence? Who do you believe are the main competitors for your products or services? Definition of objectives After answering the briefing questions, it’s time to define your goals. It’s important that your…
Sure that it has a methodology for creating short-term and long-term strategic content. Expertise Another positive point is the expertise, because in a marketing agency there are professionals who are experts in several areas, and the teams have become multidisciplinary. At Pipe, for example, we have professionals who are experts…
That facilitate this communication. But be careful! Don’t fill your story with information , they tend to confuse the mind of the beholder. So here are some resources that can help you interact with your followers: Link : inserting a link in your stories will help you to quickly direct…
Today and this article will help you use it smarter and more effectively, keep reading to understand better. What are organic actions? First, it is essential to understand what organic actions are. This name is given to publications that are made without financial investment , such as a post on…
Inbound Marketing Inbound Marketing is a strategy based on attracting customers, without the company having to go after it. It is the contents that attract the target audience to the brand, making them possible customers, which are called leads. In addition to ensuring good engagement on digital channels, Inbound Marketing…
With people and showing what a specialist in your area does while you are not in the office. Stories is the best tool for this, as it has a better dynamization and engagement of communication. 10. Report on your professional journey Another personal marketing idea is to explain your journey…
And statistics Numbers have a great impact on people’s lives and draw attention. Also, when you share some data, you demonstrate rational knowledge of your area. Thus, creating a certain authority and credibility. Showing the sources, you can present these numbers in the form of a table or graph, analyze…
Whatever it may be. In this way, you build your identity so that you become a reference for the public by creating content for doctors. Read also: WHY HIRING A DIGITAL MARKETING AGENCY IS AN EXCELLENT DEAL? Now, to find out about content ideas for doctors on social media, read…
Generating qualified leads . Comment on recent news Showing that you are aware of the news makes you gain authority, since it represents the search for knowledge . Presenting what’s new is good enough, but giving your opinion as an expert and professional is even better. Seek to subtly defend…
To ensure your brand’s growth, the first step is to gain authority . Although they seem synonymous, authority and relevance are complementary concepts, you gain authority as you build your relevance . In the digital world, relevant is all that content that interests the public, whether for its information, language…
Therefore environment, and consequently sell more, is to hire a specialized agency . In addition to putting together a personalized strategy, a Digital Marketing agency can help you with different dissemination channels. Read also: WHY HIRING A DIGITAL MARKETING AGENCY IS AN EXCELLENT DEAL? Use social media to create an…
Read also: THE ROLE OF DIGITAL MARKETING IN OPTIMIZING SALES When talking about medical marketing, the focus should be on informative and relationship content, especially on Instagram. Many save and share posts that they find relevant and helpful, so focus your strategy on that (not forgetting the CTAs for scheduling…
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