7 Reasons Why Social Media Is an Important Part of Inbound Marketing
Inbound marketing and social media marketing aren’t two separate strategies. They go hand-in-hand and play a vital role in growing a business in any industry.
Social media trends change year by year. Platforms gain or lose popularity. Consumer expectations change due to world events and other circumstances. Tech advances may force you to adopt new approaches to win over customers.
Even so, social media usage hasn’t gone out of style. Facebook alone has nearly 3 billion monthly active users. YouTube has over 2.5 billion, while Instagram has 2 billion, and TikTok has over 1 billion.
It Provides Relationship-Building Opportunities
The best way to get to know your audience is to communicate with them regularly. Social media makes this process easy.
Consumers can ask questions, voice complaints, and make suggestions. Whatsapp Data You can read these to identify pain points, trends, and more. You can also request more information via surveys or by responding to direct comments.
Another good way to communicate with users is to ask them to share photos. Dove did this when it discovered that 70% of young women didn’t feel represented in advertising.
The result was over 640,000 shared photos. It’s probably fair to say that Dove now knows what women want to see when they look at product ads.The relationship between SEO and social media is complex. In 2014, Google’s Matt Cutts made it clear that social signals such as likes, retweets, and shares didn’t affect SEO rank.
Now, however, it’s clear that this isn’t entirely true. If a social media post goes viral, it will boost traffic to a site. What’s more, the traffic has a high potential conversion rate.
The increase in traffic will lower a site’s bounce rate. It will show that people consider the site to be an authority in its field. These factors will improve a site’s Google rank.
It Helps You Stay Up To Date On Industry News And Trends
Texas-based company Fat Straws noticed that Dalgona coffee was trending on TikTok. It got inspired by the trend and created a new line of drinks based on it.
Your business can do the same. Follow social media influencers to see what’s trending in your industry. GA Lists See what your target audience is talking about to identify trends that could help grow your business.