Brand recognition allows them
Brand recognition allows them to spend more time with the content. And brand consistency increases your resonance with your user. It enables them to picture something specific; oppos to something generic. For example; picture coffee. Now picture starbucks. I imagine you are seeing a specific shade of green. Those plastic cups. Their unique way of labeling their sizes. And that mythical siren. Right? While your industry may be vast. You want to find what elements your brand nes to stick out and be unique.
This is why it’s important
This is why it’s important to make your emails easily recognizable and build a seamless experience between your email program and your other marketing channels. All of these touchpoints can help to assist in this consistency. Using your logo and any marks to accompany it. Plus applying email list a color story is one of the most effective ways to accomplish this. Follow your brand guidelines to keep colors. Font styles. Tone. And imagery similar. If you don’t have brand guidelines.
My recommendation is to make
My recommendation is to make creating them the top of your priority list. These don’t ne to be complicat design systems. It’s all about building consistency that helps create recognizable experiences throughout all mia. Another great tip; if the goal of your campaign GA Lists is to drive traffic to your landing pages. Your email template should share the same guidelines as your website. Think of your template as the sibling to your website. They don’t ne to be identical. Just share the same visual language.