8, Oct 2023
Create retargeting campaigns in Google Ads

Create retargeting, What is Remarketing or Retargeting? Remarketing is a functionality that allows you to create ads aimed only at people who already know the brand. That is, users who have already visited your business, website, blog or Online Store, who have viewed one of your YouTube videos or who follow you on your Facebook page , on your Instagram account or other networks. Retargeting is super useful for any business that wants to achieve many conversions at lower prices. Because, thanks to this technique, your advertisements will only be seen by people who have previously shown some interest on the Internet about your website and its products or service.

Facebook Ads

In other words, the basic top people data concept of the two terms “ remarketing and retargeting” is almost identical , that is, reaching users who already know your brand, products or services. Create retargeting and who therefore have many more options to become customers. (our ultimate goal). The work to be done here is about creating various impacts (through highly segmented ads) that are increasingly personalized, encouraging the user to advance through the conversion funnel until they end up buying from you. Imagine this scenario: Roberto enters your website where you sell mountain equipment. Visit a couple of products.

 Google Ads

You leave the online store without GA Lists buying anything. You don’t even sell sad black gloves. We don’t like Roberto if he doesn’t buy anything, right? What we want is for Roberto to spend his money in our eCommerce, so we launch ads that remind him of the products we have on the website, so that he remembers us and ends up buying from us. In today’s post we will explain retargeting in Facebook Ads and remarketing in Google Ads.

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