Expand the touch points of Google

This post discusses the latest features of YouTube advertising of which the opening of advertising spots in the Shorts fe in September 2022 has attract the most interest. Advertisers making vertical videos less than a minute long have access to the trendy Shorts platform which ranks Googles benchmarks alongside Instagram Reels and TikTok. Early adopters can enjoy the lack of advertising competition – at least for a while! You can also advertise on YouTube without actual videos by using still images or just sound.

Advertisers making vertical

Videos less than a minute long have access to the trendy Shorts platform which ranks Googles benchmarks alongside Instagram Reels and TikTok YouTubeShorts_SDMYouTubeShorts_SDMSDM-Shorts Little ChristmasSDM_NPS82 Shorts ads b2b leads combine a search term giant and a popular format – the numbers speak for themselves The number of YouTubes three million users in Finland was more than double TikToks Finnish audience of 1.2 million in 2022. In January 2023 YouTube ads reach 85.3 percent of the total

Internet users in Finland

Data publish in Googles advertising planning tools show that the potential reach of advertisements on YouTube has decreas by 2.3% in Finland from the beginning GA Lists of 2022 compar to the beginning of 2023. Due to their age structure YouTube users are still the most powerful group of video consumers. Most of YouTubes advertising screens are still plac at the beginning and between videos longer than a minute. Our SDM experience is that when you add both a horizontal video and a short vertical video to a YouTube

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