Keyword research 7 steps to a better content marketing strategy
For many companies. Emails. Blogs. Videos. And infographics work well to demonstrate your authority and drive people through your sales funnel. Other businesses could benefit from podcasts. Ebooks. And case studies. 3. 3. Keyword research 7 steps to a better content marketing strategy once you know what content you want to use. You can formulate a keyword strategy to help people find it. This step should always start with a few keywords relat to your brand and what people might search for to come across a company like yours.
Build a content calendar now it's time
From there. You can map out relat keywords africa email list that venture outside of your primary keywords. Use a keyword research tool to do this. You can use these keywords to create your own topics for blog posts. Videos. Online courses. And other types of content. 4. 4. Build a content calendar now it’s time to plan your content. A content calendar keeps your content across all channels – your blog. Social mia platforms. Email. Etc. – organiz to help you stay on track.
Analyze your content strategy 7 steps to a better
Anyone on your team who plans. Creates. And publishes GA Lists content should have access to your calendar. A content calendar doesn’t ne to be complicat. You can create one with a spreadsheet program. A cloud-bas collaboration tool like trello. Or a template you find online. 5. 5. Analyze your content strategy 7 steps to a better content marketing strategy analyzing your content is an ongoing process that shows you whether your strategy is working and what you could do to improve it. The key factors you should look for are how they get to your site what those people do when they arrive whether your ctas are convincing people to sign up or purchase how long your visitors stay on your site how engag your audience is with your content you can find several useful metrics in google analytics.