How to Write Personalized Email Subject Lines That Get Results, Even If You Don’t Have a Lot of Time
In the world of email marketing, the subject line is king. It’s the first thing your recipients see, and it’s what will determine whether or not they open your email. So if you want to get results from your email campaigns, you need to write personalized subject lines that grab attention and make people want to click. But what if you don’t have a lot of time to write personalized subject lines? Don’t worry, you’re not alone. Most marketers struggle with this. But there are a few things you can do to write personalized subject lines quickly and easily. 1. Use personalization tokens One of the easiest ways to personalize your subject lines is to use personalization tokens.
These are little pieces of code
That you can insert into your subject line to add the recipient’s name, location, or other personal information. For example, if you’re sending an email to a customer who lives in New York City, you could use the personalization token in New York City. There are a number of different personalization tokens that you can use, so take some time to explore your email marketing platform and see what’s available. 2. Use action words Action words are another great way to grab attention and make people want to click. Words like “free,” “new,” “limited time,” and “urgent” can all help to increase your open rates. For example, if you’re sending an email about a new product launch, you could use the subject line “Get 20% off your first order.” Or, if you’re sending an email about a limited-time sale, you could use the subject line “Hurry! Our sale ends in 24 hours.” 3. Keep it short and sweet People are busy, and they don’t have time to read long, rambling subject lines.
Keep your subject lines short
And to the point. Ideally, your subject line should be no more than 70 characters long. 4. A/B test your subject lines The best way to know what subject lines work best for your audience is to A/B test them. This means sending out two different versions of the same email, with different GA Lists subject lines, and seeing which one gets more opens. There are a number of different A/B testing tools that you can use, so take some time to research and find one that works for you. 5. Don’t be afraid to experiment There are no hard and fast rules when it comes to writing personalized email subject lines. The best way to find what works for you is to experiment and see what gets the best results. So don’t be afraid to try different things. Use different personalization tokens, action words, and lengths. And don’t be afraid to A/B test your subject lines to see what works best.
