Nonprofit email marketing was on the rise. There’s been a nearly 40% yoy growth in send volume for this sector in march 2020. Nonprofit is traditionally one of the best-performing industries in email marketing. The same was true even during the pandemic. In march 2020. Nonprofits saw an open rate of 29.3% — up 4.4% from march 2019. What’s more. Click-through rates rose to 3.50% in march and 3.94% in april. Read these actionable tips on how to engage donors and start capitalizing on increas interest for donations. 7 ways to engage donors in an email newsletter
One of the biggest challenges
One of the biggest challenges with nonprofit email newsletters is how to attract donors’ attention and keep them engag without creating an email that’s too long to read. Let’s look at a few tips on how to create compelling email newsletters to africa email list boost donor engagement. 1. Use segmentation to reach the right people When it comes to email segments. The list is almost endless. Understanding different segments will help you attract different audiences.
You should determine your segments
You should determine your segments bas on the goals you want to reach. Especially since each segment can accomplish different goals. Read on to learn about your nonprofit email segmentation options and find out which ones are right for you. Instant brand emails GA Lists Instant brand emails With our template builder. You can make brand emails and then send them. It’s that easy. Learn more Location Of all the different attributes that divide people. Location is perhaps one of the most prominent. Language.