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The first of these is the persona: are you really communicating with the correct customer ? Or could it be that your persona is wrong and, therefore, you are not able to attract the right people for your business. Reevaluate who your customers are and see if your persona is correct . If necessary, ro the persona study and identify what changes ne to be made to your marketing strategy. Reevaluate the numbers Reevaluating the numbers is important. The more records you have of what has been done and achiev in recent years and months, the better! This data will serve as comparison factors to understand whether there have really been improvements throughout the strategy being implement or whether something nes to be chang.

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It may be that the business has a seasonality that had not yet been identifi and that, in fact, the low numbers do not represent a failure in the marketing strategy, but rather a common period of low levels within the company. This tip is important for all companies, in any segment: keep records month by month. Keep the documents to compare Latest database with the months of the following years and identify whether it is your consumer’s behavior and, bas on that, reorganize your actions. Review goals It may be that the goals are above the company’s potential.

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This is very common to happen: when companies do not have a record of business progress in recent years or a macro perspective of how the market is doing, it may be that the establish goals and objectives are beyond the company’s and the market’s potential. It is important to assess how your business is doing and what the expectations are for your sector. Review the goals and try to work with less bold numbers to start taking action. Review strategies Strategies can also be wrong, and this is costing you results! Identify, with the analysis of metrics, whether Ga Lists the strategies us are bringing the expect return or whether it is necessary to rethink the way in which each of them is being work on.