Paid advertising and promotions can be great for producing quick traffic bursts when needed. But SEO is about playing the long game and working toward your nonprofit’s Ws Database lasting success. When executed correctly, SEO for nonprofits generates a constant influx of new visitors, donors, and interested volunteers.

In other words, SEO helps your organization make a difference and raise awareness of human suffering, so you don’t want to miss out.

Cleverly chosen keywords are the heartbeat of any successful nonprofit SEO campaign. To optimize your website, you must include frequently used keywords that your target audience uses when searching for organizations like yours.

However, it’s not enough to pepper your content with a few good keywords and call it a day. You also really want to pay attention to factors like:

• Relevancy: Solid SEO strategies may incorporate broader key terms, but long-tail keywords drive long-term success. They’re more specific, relevant, and generally easier to rank for.
• Search Intent: A search engine user can have more than one ultimate intent regarding a particular keyword. Always consider probable intent when building content around your keywords.

And don’t make the mistake of thinking that keyword research is something you only have to do once. Search engine algorithms, industry trends, and consumer tastes are always changing, so your SEO strategy needs to, as well.