The consumer begins to consider the

The consumer’s purchase journey is part of the Inbound Marketing strategy, which has been changing the way of selling in the digital world. This process is designed to be less intrusive and target the right people for your business. In this article we are going to talk about what the shopping journey is and what are its stages. What is a Buyer’s Journey? The purchase journey is the path that the consumer takes to purchase . It serves to identify which stage the consumer is in and with that we can direct them until closing.

The purchase before

Anything else we need to understand the consumer and what he is looking for on the internet, so it is important to define: The persona of your business; Your Founder Email Lists target audience; Desires, needs and consumption practices of this public. With this defined, it is easier to create a marketing strategy with interesting content to attract this audience and forward them to all stages of the shopping journey. Also Read: HOW TO DISTRIBUTE CONTENT ON DIFFERENT CHANNELS AND GET MUCH MORE REACH.

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Out what the stages of the buying journey are. Stages of the buying journey Learning In this first stage, the consumer still does not recognize that he has a problem or the need for your service or product. Therefore, to start attracting the customer, we must show the existence of the problem that your product or service can solve. Recognition Here the consumer begins to GA Lists identify problems and needs through searches and access to information. So we continue to show the existence of problems, but we can already start to show that there are solutions. Consideration After identifying that they have a problem.